72 Best Sun Tzu Quotes That Will Help You Reach Your Goals

Quotes by Sun Tzu

Sun Tzu Quotes Business
Sun Tzu Quotes Business

Sun Tzu was born in the Spring, and Autumn Annals states that Sun Tzu born in Qi, while Sima Qian’s Records of the Grand Historian (Shiji) says that Sun Tzu was a native of Wu. Both references agree that Sun Tzu was born in the late Spring and Autumn period. Read 72 Sun Tzu Quotes that Will Give New Direction To Your Life.

He was a Chinese officer, military tactician, writer and philosopher who lived in the Eastern Zhou era of ancient China. Tzu is traditionally ascribed as the writer of The Art of War, a famous work of military plan that has influenced Western and Eastern Asian philosophy and military thought.

His works concentrate much more on choices to battle, such as deception, delay, the advantage of spies and options to the action itself, the making and keeping of groups, the uses of dishonesty and a willingness to perform, at least temporarily, to more powerful enemies.

S revered in Chinese and East Asian culture as a legendary historical and military figure. His birth name was Sun Wu, and he was known outside of his family by his courtesy name Changqing. The name Sun Tzu, by which he is best known in the Western World is an honorific, which means “Master Sun.” The name Sun Tzu, by which he is best known in the Western World is an honorific, which means “Master Sun.”

Tzu’s historicity is undermined. The Han dynasty historian Sima Qian other conventional Chinese historians placed him as a minister to King Helü of Wu and recorded his lifetime to 544–496 BC. Modernist scholars admitting his historicity place the current text of The Art of War in the following Warring States time based on its method of composition and its information of battle.

Conventional accounts say that the general’s descendant Sun Bin composed a tract on military tactics, also titled The Art of War. After Sun Wu and Sun Bin were related to Sun Tzu in classical Chinese texts, some historians considered them the same, before the rediscovery of Sun Bin’s dissertation in 1972.

Sun Tzu’s effort has been approved and employed in the East Asian war since its formation. During the twentieth era, The Art of War began in prevalent and saw effective use in Western culture as well. It proceeds to influence many competing endeavors in society, including lifestyle, politics, business, and sports, and modern warfare.

Sun Tzu Quotes

Read Sun Tzu Quotes that Will Give New Direction To Your Life. Those Quotes on Love, Leadership, Business, War, Enemy, Book, Water etc.

Sun Tzu on Love

Sun Tzu on Love
Sun Tzu on Love

“All war is deception.”

“The peak efficiency of knowledge and strategy is to make conflict unnecessary.”

“A wise general makes a point of foraging of the enemy.”

“The line between disorder and order lies in logistics.”

“The greatest victory is that which requires no battle.”

“Concentrate your energy and hoard your strength.”

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.”

“You have to believe in yourself.”

“There is no instance of a nation benefiting from prolonged warfare.”

“Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.”

“Do not press an enemy at bay.”

“Opportunities multiply as they are seized.”

“Who wishes to fight must first count the cost”

Sun Tzu Quotes Leadership


“Appear weak when you are strong, and strong when you are weak.”

“Victory comes from finding opportunities in problems.”

“He will win who knows when to fight and when not to fight.”

“If ignorant both of your enemy and yourself, you are certain to be in peril.”

“If you are far from the enemy, make him believe you are near.”

“One may know how to conquer without being able to do it.”

“The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.”
“Can you imagine what I would do if I could do all I can?”

“Sweat more during peace: bleed less during war.”

“The skillful employer of men will employ the wise man, the brave man, the covetous man, and the stupid man.”

“The art of giving orders is not to try to rectify the minor blunders and not to be swayed by petty doubts.”

Sun Tzu Quotes Business


“If you know the enemy and know yourself you need not fear the results of a hundred battles.”

“In the midst of chaos, there is also opportunity.”

”Unhappy is the fate of one who tries to win his battles and succeed in his attacks without cultivating the spirit of enterprise, for the result is waste of time and general stagnation.”

“Even the finest sword plunged into salt water will eventually rust.”

“It is more important to out-think your enemy, than to outfight him”

“The opportunity of defeating the enemy is provided by the enemy himself.”

“When the enemy is relaxed, make them toil. When full, starve them. When settled, make them move.”

“Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.”

“When envoys are sent with compliments in their mouths, it is a sign that the enemy wishes for a truce.”

“Build your opponent a golden bridge to retreat across.”

“Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.”

“Know thy self, know thy enemy. A thousand battles, a thousand victories.”

Sun Tzu Art of War Quotes


”The good fighters of old first put themselves beyond the possibility of defeat, and then waited for an opportunity of defeating the enemy.”

“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.”

“All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved.”

“Keep your friends close, your enemies even closer.”

“The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.”

“Let your plans be dark and as impenetrable as night, and when you move, fall like a thunderbolt.”

“If the mind is willing, the flesh could go on and on without many things.”

“For them to perceive the advantage of defeating the enemy, they must also have their rewards.”

“Energy may be likened to the bending of a crossbow; decision, to the releasing of the trigger.”

“When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.”

“There is no instance of a country having benefited from prolonged warfare.”

“Do not engage an enemy more powerful than you. And if it is unavoidable and you do have to engage, then make sure you engage it on your terms, not on your enemy’s terms.”

“The supreme art of war is to subdue the enemy without fighting.”

“He will win who, prepared himself, waits to take the enemy unprepared.”

The Art of War Quotes Know Your Enemy

The Art of War Quotes Know Your Enemy
The Art of War Quotes Know Your Enemy

“There is no instance of a nation benefitting from prolonged warfare.”

“The art of war is of vital importance to the State. It is a matter of life and death, a road either to safety or to ruin. Hence it is a subject of inquiry which can on no account be neglected.”

“When you surround an army, leave an outlet free. Do not press a desperate foe too hard.”

“So in war, the way is to avoid what is strong, and strike at what is weak.”

“One mark of a great soldier is that he fight on his own terms or fights not at all.”

“To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skil.”

“If you wait by the river long enough, the bodies of your enemies will float by.”

“What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.”

“Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.”

“He who is prudent and lies in wait for an enemy who is not, will be victorious.”

Sun Tzu Water Quote

Sun Tzu Water Quote
Sun Tzu Water Quote

“When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.”

“Thus the expert in battle moves the enemy, and is not moved by him.”

“Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.”

“Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.”

“The wise warrior avoids the battle.”

“There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.”

“Pretend inferiority and encourage his arrogance.”

“If quick, I survive. If not quick, I am lost. This is “death.”

“Confront them with annihilation, and they will then survive; plunge them into a deadly situation, and they will then live. When people fall into danger, they are then able to strive for victory.”

“Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.”

“Supreme excellence consists of breaking the enemy’s resistance without fighting.”

“Know yourself and you will win all battle.”

“To know your Enemy, you must become your Enemy”