TL;DR
Instagram is testing new features that allow users to better control their content feed through more accessible customization options. These include menu prompts and toggle buttons beneath Reels. The development aims to make ‘Your Algorithm’ more central to user experience.
Instagram is testing new ways for users to customize their content feed through ‘Your Algorithm,’ including menu prompts and toggle buttons, according to a recent post from Instagram head Adam Mosseri. These features aim to give users more control over the topics and content they see, making the algorithm more central to their experience.
In a post on June 27, 2026, Adam Mosseri demonstrated several new interface options that could be introduced to allow users to access and modify their ‘Your Algorithm’ settings more easily. The examples included pulling down the feed to reveal a menu, swiping up from a Reel to access customization prompts, and buttons beneath each Reel indicating whether the user wants to see more of similar content. These features are currently in testing, with some already visible to select users and others expected to roll out soon.
‘Your Algorithm’ was launched last year as a feature enabling users to specify preferred topics or content types. Mosseri stated that Instagram aims to evolve this feature from a setting into a core part of the user experience. However, he acknowledged that some of the new ideas are still experimental and may not all be implemented.
Comments from users on Mosseri’s post mainly express a desire for more straightforward control, with many requesting that the algorithm prioritize content from accounts they follow. Instagram has not yet confirmed when these features will be broadly available or whether they will include additional customization options.
Potential Impact of Enhanced Feed Customization
This development indicates Instagram’s focus on giving users more agency over their content feed, potentially improving user satisfaction and engagement. By making ‘Your Algorithm’ more accessible and customizable, Instagram could reduce frustration caused by unwanted content and increase the relevance of what users see. This aligns with broader industry trends emphasizing personalized user experiences and transparency in content curation.
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Background on ‘Your Algorithm’ and Instagram’s Customization Efforts
Instagram launched ‘Your Algorithm’ in 2025 as an easy way for users to influence their feed preferences, allowing them to select topics they want to see more or less of. Since then, the company has been gradually expanding this feature across the app, aiming to integrate it more deeply into the user interface. The move towards more visible and accessible controls reflects ongoing efforts to enhance user control amid increasing demand for personalization and transparency in social media algorithms.
“We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram.”
— Adam Mosseri
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Unclear Details on Broader Rollout and Features
It is not yet confirmed when these new customization options will be available to all users or if they will be included in the final version of ‘Your Algorithm.’ Additionally, it remains unclear whether other features, such as more granular topic controls or personalized filters, are under development or planned for future updates.
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Next Steps for Testing and Implementation
Instagram is expected to continue testing these features with select user groups over the coming weeks. The company may also gather feedback to refine the interface before a broader rollout. Further announcements are anticipated once the features are ready for general availability, potentially later this year or early 2027.
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Key Questions
Will these new customization options be available to all Instagram users?
It is not yet confirmed when or if these features will be rolled out universally. Instagram is currently testing them with select users.
How will these features improve my experience on Instagram?
They aim to give users easier access to control their content preferences, making the feed more relevant and personalized.
Are these features part of a larger update to Instagram’s algorithm?
Yes, they are part of Instagram’s broader effort to make ‘Your Algorithm’ more central and customizable within the app.
Could these features change how I see content from accounts I follow?
Potentially, yes. The features could allow users to prioritize content from followed accounts or tune out unwanted content more effectively.
When will I see these features if I am part of the testing?
There is no specific timeline yet, but Instagram is expected to expand testing and possibly introduce the features broadly later this year or early 2027.
Source: TechCrunch
