If you’re looking for the 15 best success mindset books to explore in 2026, I’ve got you covered. These titles are backed by scientific research and proven strategies that boost motivation, resilience, and leadership skills. They focus on cultivating growth mindsets, discipline, mental toughness, and overcoming barriers to success. By choosing these, you’ll unseal practical tools for lasting personal and professional growth. Keep going, and you’ll discover how these books can truly transform your approach to success.
Key Takeaways
- Prioritize books grounded in scientific research demonstrating measurable improvements in motivation, resilience, and achievement.
- Select titles that offer practical tools, exercises, and reflection prompts for active mindset development.
- Focus on authors with credibility in neuroscience, psychology, and leadership to ensure evidence-based strategies.
- Include books emphasizing growth mindset principles, mental toughness, and overcoming barriers for lasting change.
- Consider case studies and testimonials validating the long-term effectiveness of the success mindset techniques presented.
| Customer Success Mindset for Growth Strategy |  | Best Organizational Culture | Focus Area: Customer Success & Growth Strategy | Target Audience: Leaders, Organizations | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| Discipline: Use Self-Control and Mental Toughness |  | Most Practical | Focus Area: Self-Discipline & Mental Toughness | Target Audience: Individuals, Goal Seekers | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| Workbook For Mindset: The New Psychology of Success by Carol S. Dweck |  | Self-Development Essential | Focus Area: Mindset & Success Psychology | Target Audience: Broad (Parents, Educators, Individuals) | Format: Workbook | VIEW LATEST PRICE | See Our Full Breakdown |
| Success Mindset: 12 Strategies for Life & Leadership |  | Leadership Boost | Focus Area: Leadership & Success Strategies | Target Audience: Professionals, Leaders | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| The Warrior Mindset for Success |  | Strategic Mindset | Focus Area: Strategy & Goal Setting | Target Audience: General Success Seekers | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| Change Your Mindset to Achieve Success Guide |  | Motivation & Resilience | Focus Area: Mindset Transformation & Achievement | Target Audience: Self-Improvement Enthusiasts | Format: Guide/Manual | VIEW LATEST PRICE | See Our Full Breakdown |
| Mindset: Changing Thoughts to Fulfill Potential |  | Foundational Science | Focus Area: Thought & Learning Mindset | Target Audience: General Audience, Learners | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| The Greatness Mindset: Unlock Your Mind’s Power |  | Inspirational Growth | Focus Area: Inner Potential & Manifestation | Target Audience: Aspirants, Personal Development Seekers | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| The Coaching Habit: Say Less Ask More and Change the Way You Lead Forever |  | Action-Oriented | Focus Area: Leadership & Coaching Skills | Target Audience: Managers, Aspiring Coaches | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| The Third Door: The Mindset of Success |  | Unconventional Success | Focus Area: Success & Unconventional Paths | Target Audience: Aspiring Achievers, Entrepreneurs | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| Mind Your Mindset: The Science That Shows Success Starts with Your Thinking |  | Brain Science Focus | Focus Area: Brain Science & Performance | Target Audience: Performance-Oriented Individuals | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| 7 Mindsets for Rapid Success |  | Rapid Progress | Focus Area: Success Mindsets & Motivation | Target Audience: Motivated Professionals | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| Mindset: The New Psychology of Success |  | Renowned Research | Focus Area: Growth & Success Mindset (Research-based) | Target Audience: Broad (Individuals, Leaders) | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| Success Mindsets for Greater Life and Leadership |  | Transformational Tool | Focus Area: Success Mindset & Personal Growth | Target Audience: Achievers, Business Leaders | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
| Growth Mindset Guide for Success and Resilience |  | Success Strategies | Focus Area: Success & Leadership Mindsets | Target Audience: Success-Oriented Individuals | Format: Book | VIEW LATEST PRICE | See Our Full Breakdown |
More Details on Our Top Picks
Customer Success Mindset for Growth Strategy
If you’re aiming to develop a growth strategy rooted in a customer success mindset, this topic is essential for leaders and teams committed to long-term, sustainable expansion. I’ve learned that true growth comes from embedding customer-centricity throughout the entire organization, not just in the success team. By fostering a company-wide mindset, we access advocates and deliver ongoing value. This approach guarantees consistent loyalty and drives scalable growth. It’s about creating a shared philosophy, integrating it into daily operations, and aligning everyone toward customer success. This holistic view is crucial for sustainable, long-term organizational growth and resilience.
- Focus Area:Customer Success & Growth Strategy
- Target Audience:Leaders, Organizations
- Format:Book
- Core Concept:Customer-Centric Growth
- Practical Application:Organizational Growth Blueprint
- Key Benefit:Long-term Growth
- Additional Feature:Company-wide adoption focus
- Additional Feature:Practical frameworks & tools
- Additional Feature:Leadership career development
Discipline: Use Self-Control and Mental Toughness
This section of the “15 Best Success Mindset Books to Read in 2026” is ideal for anyone determined to strengthen their self-control and mental toughness. I believe self-discipline is the key to turning dreams into reality because it helps us stay focused through challenges and overcome obstacles. It’s a skill we can learn, not something we’re born with, like training a muscle. Techniques from Navy SEALs and Zen Buddhists show us how to build resilience, replace bad habits, and stay motivated. Developing discipline empowers us to push past barriers and take control of our future, revealing our true potential.
- Focus Area:Self-Discipline & Mental Toughness
- Target Audience:Individuals, Goal Seekers
- Format:Book
- Core Concept:Self-Control & Resilience
- Practical Application:Habits & Resilience Techniques
- Key Benefit:Mental Toughness & Discipline
- Additional Feature:Science-based mastery techniques
- Additional Feature:Overcoming bad habits
- Additional Feature:Motivation reinforcement strategies
Workbook For Mindset: The New Psychology of Success by Carol S. Dweck
Workbook For Mindset: The New Psychology of Success by Carol S. Dweck offers practical tools to develop a growth-oriented mindset in various life areas. I found it invaluable for redefining success, building resilience, and fostering continuous self-improvement. The workbook emphasizes the importance of genuine growth beliefs over superficial ones, guiding me to embrace effort, learn from setbacks, and maintain a positive outlook. Its structured format—combining summaries, key takeaways, exercises, goals, and reflection questions—encourages active engagement. By following its steps consistently, I’ve seen firsthand how shifting my mindset can access new levels of motivation and achievement.
- Focus Area:Mindset & Success Psychology
- Target Audience:Broad (Parents, Educators, Individuals)
- Format:Workbook
- Core Concept:Growth Mindset Psychology
- Practical Application:Exercises & Reflection
- Key Benefit:Psychological Change & Resilience
- Additional Feature:Structured chapter sections
- Additional Feature:Personal reflection prompts
- Additional Feature:Action plan guidance
Success Mindset: 12 Strategies for Life & Leadership
Are you seeking practical strategies to elevate your leadership and personal success? “Success Mindset: 12 Strategies for Life & Leadership” is designed for ambitious individuals eager to transform their mindset, emotions, and actions. This book offers proven tools to shift limiting beliefs, build emotional resilience, and master communication. Heathere Evans combines science and ancient wisdom, helping you develop self-awareness and adopt an empowered approach to challenges. With these strategies, you’ll live and lead from your strongest qualities, gaining clarity, confidence, and greater well-being. It’s a practical guide to revealing your full potential and achieving lasting success in all areas of life.
- Focus Area:Leadership & Success Strategies
- Target Audience:Professionals, Leaders
- Format:Book
- Core Concept:Success Strategies & Self-Awareness
- Practical Application:Actionable Strategies & Tools
- Key Benefit:Leadership & Personal Success
- Additional Feature:Science & ancient wisdom blend
- Additional Feature:Expert author background
- Additional Feature:Focus on emotional agility
The Warrior Mindset for Success
If you’re determined to overcome obstacles and achieve your goals with unwavering focus, the Warrior Mindset for Success offers powerful strategies rooted in discipline, strategic thinking, and resilience. It stresses the importance of clear objectives, simple plans, and seizing opportunities to maintain momentum. The book highlights focus, initiative, and creativity as essential tools for adapting and staying ahead. Strong leadership, integrity, and a positive mental attitude are crucial for long-term success. By applying these principles, you can transform your thoughts and actions, building confidence and resilience. This mindset empowers you to thrive in dynamic environments and access your full potential.
- Focus Area:Strategy & Goal Setting
- Target Audience:General Success Seekers
- Format:Book
- Core Concept:Strategic Thinking & Goal Focus
- Practical Application:Strategic Planning & Mindset
- Key Benefit:Achieving Rapid Success
- Additional Feature:Strategic goal principles
- Additional Feature:Focus on leadership & integrity
- Additional Feature:Motivation through success stories
Change Your Mindset to Achieve Success Guide
Anyone serious about turning their ambitions into reality needs to understand how shifting their mindset can open success. Moving from a fixed to a growth mindset transforms setbacks into opportunities for growth. When I see failures as lessons rather than reasons to quit, I build resilience and confidence. Overcoming fears and stepping outside my comfort zone are crucial steps. Positive self-talk and identifying limiting beliefs help me stay focused and motivated. Replacing destructive habits with empowering ones keeps me persistent and disciplined. Clear goals and taking decisive action accelerate progress. Ultimately, success starts with a proactive, resilient mindset that believes in continuous improvement and unwavering effort.
- Focus Area:Mindset Transformation & Achievement
- Target Audience:Self-Improvement Enthusiasts
- Format:Guide/Manual
- Core Concept:Mindset Shift & Empowerment
- Practical Application:Worksheets & Mindset Shifts
- Key Benefit:Mindset Transformation
- Additional Feature:Habits to ditch deadly Ps
- Additional Feature:Immediate action steps
- Additional Feature:Self-assessment worksheets
Mindset: Changing Thoughts to Fulfill Potential
This section is essential for anyone looking to transform their thinking and unbolt their full potential. I’ve learned from Carol Dweck’s research that success isn’t just about talent, but about adopting the right mindset. A fixed mindset sees abilities as static, limiting growth, while a growth mindset believes effort and learning can develop skills. Praising intelligence can hinder progress, but encouraging resilience and continuous learning fuels achievement. By changing my thoughts and embracing a growth mindset, I open the door to motivation, boost self-esteem, and push past obstacles. This shift creates a powerful foundation for reaching my goals across all areas of life.
- Focus Area:Thought & Learning Mindset
- Target Audience:General Audience, Learners
- Format:Book
- Core Concept:Thought & Brain Science
- Practical Application:Reflection & Implementation
- Key Benefit:Achieving Success via Thought
- Additional Feature:Emphasizes brain science
- Additional Feature:Impact across life areas
- Additional Feature:Practical mindset shift tips
The Greatness Mindset: Unlock Your Mind’s Power
Are you ready to tap into your inner potential and release the power of your mind? Greatness lives within you, waiting to be awakened. Reflect on whether you’re living authentically and aligning with your true purpose. Define a meaningful mission that fuels your passion and gives your life direction. Overcome self-doubt and fears by transforming limiting beliefs with science-backed strategies. Cultivate a growth mindset that fosters manifestation and positive change. By intentionally designing your life and focusing on what truly matters, you can turn your dreams into reality. Your journey to greatness starts now—unlock the incredible power of your mind and embrace your full potential.
- Focus Area:Inner Potential & Manifestation
- Target Audience:Aspirants, Personal Development Seekers
- Format:Book
- Core Concept:Inner Power & Manifestation
- Practical Application:Visualization & Purpose
- Key Benefit:Unlocking Inner Greatness
- Additional Feature:Inner potential focus
- Additional Feature:Manifestation techniques
- Additional Feature:Life design strategies
The Coaching Habit: Say Less Ask More and Change the Way You Lead Forever
Leaders looking to elevate their influence and foster growth will find “The Coaching Habit” indispensable. This book shows how incorporating simple, habitual coaching questions can transform your leadership style. Drawing from extensive experience training thousands of managers, Michael Bungay Stanier emphasizes asking less and listening more. The seven essential questions, like the Kickstart and Awe questions, help you guide conversations effectively without giving advice. The focus is on building trust, encouraging self-discovery, and embedding coaching into daily routines. Practical and engaging, this book makes coaching accessible, powerful, and sustainable—changing the way you lead forever.
- Focus Area:Leadership & Coaching Skills
- Target Audience:Managers, Aspiring Coaches
- Format:Book
- Core Concept:Coaching & Leadership Questions
- Practical Application:Coaching Questions & Practice
- Key Benefit:Better Leadership & Coaching
- Additional Feature:Seven coaching questions
- Additional Feature:Habit formation strategies
- Additional Feature:Neuroscience insights
The Third Door: The Mindset of Success
If you’re someone enthusiastic to break through conventional barriers and open unconventional paths to success, The Third Door: The Mindset of Success offers invaluable insights. Alex Banayan shares stories of icons like Bill Gates and Lady Gaga, revealing how they found alternative routes—what he calls “the Third Door”—to reach their goals. The book emphasizes persistence, creativity, and resourcefulness, illustrating that success isn’t limited to traditional avenues. It challenges you to think outside the line, to seek hidden entrances, and to be relentless in your pursuit. This mindset shift can empower you to discover opportunities others overlook and access your full potential.
- Focus Area:Success & Unconventional Paths
- Target Audience:Aspiring Achievers, Entrepreneurs
- Format:Book
- Core Concept:Unconventional Success Paths
- Practical Application:Creative Persistence Methods
- Key Benefit:Creative Success Paths
- Additional Feature:Success stories from icons
- Additional Feature:Unconventional route focus
- Additional Feature:Creative persistence theme
Mind Your Mindset: The Science That Shows Success Starts with Your Thinking
Anyone serious about transforming their success mindset should immerse themselves in the science behind how our thoughts shape outcomes. Brain science reveals that our capacity to aspire and envision pathways is rooted in neural processes. Understanding how our thoughts influence our actions and reactions helps us leverage this potential. Often, subconscious beliefs or outdated assumptions block progress, making it essential to identify and reframe mental barriers. By studying neuroscience and cognitive science, we can make deliberate mindset shifts that optimize performance. This scientific approach empowers us to change how we think, ultimately improving results in both personal and professional life.
- Focus Area:Brain Science & Performance
- Target Audience:Performance-Oriented Individuals
- Format:Book
- Core Concept:Neuroscience & Thought Patterns
- Practical Application:Thought Exercises & Neuroscience
- Key Benefit:Brain Optimization
- Additional Feature:Neuroscience-based strategies
- Additional Feature:Overcoming mental barriers
- Additional Feature:Case study illustrations
7 Mindsets for Rapid Success
Readers enthusiastic to accelerate their success will find that cultivating the right mindsets makes all the difference. The 7 Mindsets of Success highlight essential psychological principles like embracing discomfort, engaging in healthy conflict, and managing time effectively. These core beliefs shift how you perceive challenges and opportunities, helping you move faster toward your goals. Intrinsic motivation fuels progress from within, revealing secrets to business growth and personal achievement. Changing your mindset enables you to see possibilities differently and approach obstacles with resilience. By adopting these mental shifts, success becomes more attainable, transforming your internal attitude into a powerful tool for rapid, top-level achievement.
- Focus Area:Success Mindsets & Motivation
- Target Audience:Motivated Professionals
- Format:Book
- Core Concept:Mindset & Motivation Science
- Practical Application:Case Studies & Strategies
- Key Benefit:Motivation & Performance
- Additional Feature:Focus on intrinsic motivation
- Additional Feature:Cost-benefit mindset shift
- Additional Feature:Success stories example
Mindset: The New Psychology of Success
For those enthusiastic to transform their approach to success, “Mindset: The New Psychology of Success” offers essential insights rooted in decades of research by Stanford psychologist Carol Dweck. She introduces the powerful idea of a growth mindset—believing abilities can be developed through effort. Her work shows that this mindset impacts learning, achievement, and resilience across all areas of life. Dweck also highlights the dangers of false growth mindsets and emphasizes cultivating an authentic, deep growth mindset. Her insights help us understand how beliefs about talent influence success, motivating us to adopt habits that foster continuous improvement, motivation, and greater achievement.
- Focus Area:Growth & Success Mindset (Research-based)
- Target Audience:Broad (Individuals, Leaders)
- Format:Book
- Core Concept:Fixed vs. Growth Mindset
- Practical Application:Practical Mindset Tips
- Key Benefit:Cultivating Growth & Resilience
- Additional Feature:Expanded on false growth mindset
- Additional Feature:Organizational culture impact
- Additional Feature:Emphasizes effort over talent
Success Mindsets for Greater Life and Leadership
If you’re a professional seeking to elevate your life and leadership skills, success mindset books offer powerful tools to unbolt your full potential. These books emphasize how your mindset shapes your outcomes across personal and professional domains. Ryan Gottfredson’s work highlights four critical mind-sets essential for success, providing practical tools to assess and develop them. By setting out on a self-awareness journey, you can unlock inner potential, overcome obstacles, and achieve greater success. Cultivating the right mind-sets not only enhances your achievements but also elevates your leadership capabilities, inspiring lasting change and personal growth in all areas of life.
- Focus Area:Success Mindset & Personal Growth
- Target Audience:Achievers, Business Leaders
- Format:Book
- Core Concept:Mindset & Personal Achievement
- Practical Application:Self-Assessment & Growth
- Key Benefit:Unlocking Potential
- Additional Feature:Personal assessment tools
- Additional Feature:Self-awakening journey
- Additional Feature:Focus on four success mind-sets
Growth Mindset Guide for Success and Resilience
Anyone committed to transforming setbacks into growth opportunities will find the Growth Mindset Guide for Success and Resilience invaluable. I’ve learned that believing abilities can develop through effort and perseverance liberates true potential. Recognizing and releasing self-defeating beliefs allows us to reframe failure as valuable feedback, turning setbacks into stepping stones. Developing practical habits like daily routines that foster resilience, creativity, and courage keeps growth sustainable. Challenging mental barriers and self-doubt is essential—embracing discomfort encourages persistence. With strategies like reflective tools and mindset exercises, I’ve seen how consistent effort reshapes perspectives, empowering me to face challenges confidently and achieve lasting success.
- Focus Area:Success & Leadership Mindsets
- Target Audience:Success-Oriented Individuals
- Format:Book
- Core Concept:Mindset & Leadership Potential
- Practical Application:Actionable Success Steps
- Key Benefit:Leadership & Success Enhancement
- Additional Feature:Practical daily habits
- Additional Feature:Mental barriers overcoming
- Additional Feature:Emphasis on resilience strategies
Factors to Consider When Choosing Success Mindset Books
When selecting success mindset books, I consider how well they align with my goals and whether the author has credible expertise. I also look for practical advice I can apply immediately and prefer books that are easy to read and engaging. Ultimately, I want to choose books proven to be effective in helping me grow.
Relevance to Goals
Choosing the right success mindset book hinges on ensuring its content aligns with your personal or professional goals. I look for books that directly address the specific mindset challenges I’m working to overcome or areas I want to strengthen. Practical strategies and actionable steps are essential—books that offer clear, tailored advice help me move forward more effectively. I also consider whether the concepts and techniques resonate with my preferred learning style and motivation, so I can stay engaged and inspired. Additionally, I verify that the book’s focus on relevance matches my current stage of growth, ensuring the insights are meaningful and applicable. By prioritizing relevance, I maximize the impact of my reading and stay committed to my success journey.
Author Expertise
Selecting a success mindset book with credible author expertise guarantees the guidance I receive is trustworthy and effective. I always check the author’s academic background and professional experience to verify they genuinely understand mindset and success. Authors with extensive research or practical expertise in psychology, neuroscience, or leadership development tend to offer insights rooted in science and real-world application. I also look for authors who have published reputable works or received recognition from industry experts, which adds credibility. It’s important that their methodology is supported by scientific evidence or proven success stories, giving me confidence in their advice. In conclusion, I prefer authors who can simplify complex psychological principles into clear, actionable strategies I can easily implement.
Practical Applications
To effectively implement the mindset shifts you learn from a success book, it’s essential to focus on resources that offer clear, actionable steps. Look for books that include practical exercises, reflection prompts, or worksheets—they help reinforce what you’re learning and make it easier to apply in real life. Choose titles grounded in scientific research or proven psychological principles to guarantee they’re credible and effective. It’s also important to select books that address your specific goals, whether that’s building resilience, enhancing leadership skills, or overcoming limiting beliefs. Additionally, consider how applicable the book is across different areas of your life, like work, relationships, and health. A well-rounded resource will support all-encompassing growth, making your mindset shifts more sustainable and impactful.
Readability and Style
When looking for success mindset books, I find that clear and straightforward language makes a huge difference in understanding and applying new concepts. I prefer books that use engaging styles, like conversational tones or storytelling, to keep my interest alive. Accessible vocabulary is essential—overly technical jargon can be a barrier unless I’m comfortable with it. I also pay attention to the book’s structure; short chapters, summaries, and exercises help me absorb and implement ideas more easily. Additionally, I consider the format—whether plain text, visual aids, or multimedia—to match my learning preferences. A well-written book that’s easy to read and engaging makes the journey toward a success mindset much more enjoyable and effective.
Proven Effectiveness
Research shows that the effectiveness of success mindset books is often backed by solid scientific principles from fields like neuroscience, psychology, and behavioral science. I’ve found that books grounded in research tend to offer practical, evidence-based techniques that lead to real change. Success stories from individuals and organizations highlight measurable improvements in motivation, resilience, and goal achievement after applying these strategies. Empirical studies demonstrate that adopting a growth mindset boosts performance, enhances problem-solving skills, and increases adaptability. I pay attention to books supported by case studies, testimonials, and long-term research, as these validate their lasting impact. Choosing books rooted in scientific evidence gives me confidence that the methods I learn are credible and effective in fostering sustained personal and professional growth.
Frequently Asked Questions
How Can I Apply These Mindset Principles in Daily Life?
To apply these mindset principles daily, I focus on setting small, achievable goals that reinforce positive thinking. I remind myself to stay present and practice gratitude, which shifts my perspective. I actively challenge negative thoughts and replace them with empowering ones. Consistent effort and reflection help me build resilience and confidence. I find that integrating these habits into my routine transforms my mindset, making success feel more attainable each day.
Which Book Is Best for Overcoming Fear of Failure?
I recommend “Feel the Fear and Do It Anyway” by Susan Jeffers. It’s a powerful read that helped me understand that fear of failure is natural and manageable. The book offers practical tools to confront and embrace fears, transforming them into opportunities for growth. I’ve applied its principles daily, and it’s truly boosted my confidence and resilience when facing challenges. Give it a try—you’ll find it inspiring and empowering.
How Do Success Mindsets Differ Across Cultures?
Did you know that cultural differences shape success mindsets profoundly? I’ve noticed that in individualistic cultures like the US, success is often linked to personal achievement and independence. In contrast, collectivist cultures like Japan emphasize group harmony and social responsibility. I find it fascinating how these perspectives influence our approach to goals, persistence, and failure. Understanding these differences helps me appreciate diverse paths to success and adapt my mindset accordingly.
Can These Books Help With Specific Career Challenges?
Absolutely, these books can help with specific career challenges. I’ve found they provide practical strategies for overcoming obstacles, boosting confidence, and adapting to change. By applying their insights, I’ve navigated tough situations more effectively and stayed motivated. If you’re facing hurdles like leadership struggles or career shifts, these books offer valuable guidance, inspiring you to develop a success mindset that empowers you to tackle any challenge head-on.
Are There Age-Specific Success Mindset Books Recommended?
Yes, there are age-specific success mindset books I recommend. Think of it as choosing the right app for your device—what works for a teenager might not suit a seasoned professional. For young adults, I suggest books like “The 7 Habits of Highly Effective Teens,” while older readers might benefit from “Atomic Habits.” These tailored reads help you develop a mindset suited to your stage in life and goals.
Conclusion
Ultimately, cultivating a success mindset is about embracing growth, building resilience, and practicing discipline. It’s about challenging limits, shifting perspectives, and committing to continuous improvement. Whether you focus on self-control, mental toughness, or redefining success, each book offers a unique path to unleash your potential. So, choose your mindset, nurture your resilience, and step confidently into your future—because success begins with your mindset, and your mindset begins today.
