These are the best deals you can still get on MacBooks before Apple’s price increase fully kicks in

Multiple major retailers are currently offering significant discounts on MacBooks before Apple raises prices across its lineup, a move prompted by increased memory chip costs. These deals, available at stores like Amazon, Costco, Best Buy, and B&H, could save buyers hundreds of dollars, but are expected to expire or be adjusted as retailers update their pricing to reflect Apple’s new retail prices.

Apple announced that it will increase prices on its MacBook and iPad lines due to rising costs of memory chips, with the new prices set to take effect soon. In response, retailers such as Costco, Amazon, and Best Buy have already begun adjusting their discounts, offering substantial savings on popular models including the MacBook Neo, MacBook Air, and MacBook Pro.

For example, the 13-inch MacBook Air M5, previously discounted to $949.99 at Costco, is now at risk of losing its discount as the retail price nears $1,299. The current deals, however, still provide significant savings — up to $350 off the upcoming retail prices — if purchased promptly. The MacBook Neo, the most affordable model, is available for around $590, down from its new base price of $699, representing a $110 saving.

Similarly, the MacBook Air with M5 chip is on sale for approximately $950, offering a substantial discount from the upcoming $1,299 retail price. The MacBook Pro lineup also features discounts; the 14-inch MacBook Pro with M5 chip is available for about $1,550, down from the new $1,999 retail price, saving roughly $450. Higher-end models, including the M5 Pro and Max versions, are also discounted significantly, with savings up to $800.

While these deals are currently available, it is unclear how long they will last, as retailers are expected to align their prices with Apple’s new retail prices soon. Some stores have already updated their listings, while others still show older prices or discounts.

Why These Deals Are Time-Sensitive for Buyers

This situation matters because consumers considering a new MacBook now can save hundreds of dollars before prices increase officially. The discounts represent a rare opportunity to purchase high-quality Apple laptops at reduced prices, especially as the upcoming price hike could make future deals less attractive or unavailable. Buyers who act quickly could secure a better deal before retailers finalize their new pricing structures.

Apple’s Price Increase Announcement and Retail Response

Apple announced it would raise prices on its MacBook and iPad lines, citing increased costs of memory chips. The new prices are set to take effect soon, prompting retailers to adjust their discounts accordingly. Some stores, like Costco, have already updated their listings, while others are still offering discounts based on previous prices. Historically, Apple’s price adjustments tend to lead to a temporary surge in discounts as retailers clear inventory or adjust their pricing strategies.

This move comes amid broader industry pressures, including rising component costs and inflation, which are impacting consumer electronics pricing globally. The current discounts are therefore temporary and likely to diminish once Apple’s new pricing takes hold.

“Retailers have begun updating MacBook prices in response to Apple’s announced price increases, creating limited-time deals for consumers.”

— The Verge

Duration of Current Discounts and Future Pricing

It is not yet clear how long the current discounts will remain available, as retailers are expected to align their prices with Apple’s new retail prices soon. Some discounts may be temporary or vary between stores, and there is no official timeline for when all retailers will fully implement the price increases.

Next Steps for Consumers Considering a MacBook Purchase

Consumers interested in buying a MacBook should consider purchasing within the next few days or weeks, as discounts are likely to diminish once retailers update their pricing. Monitoring retailer websites and acting quickly will be crucial to securing the best deal before the official price hikes take effect. Additionally, buyers should verify the final pricing at their preferred retailer to ensure discounts remain valid.

Key Questions

Will the discounts on MacBooks last after the price increase?

It is unlikely. Retailers are expected to adjust their prices to match Apple’s new retail prices soon, which could reduce or eliminate current discounts.

Which MacBook models are still available at discounted prices?

Currently, models such as the MacBook Neo, MacBook Air with M5 chip, and the 14-inch MacBook Pro with M5 are available at significant discounts at various retailers.

Should I buy now or wait for the price hike?

If you need a MacBook soon, purchasing now could save you hundreds of dollars. Waiting may mean higher prices and fewer discounts once retailers finalize their new pricing.

Are these discounts official or just retailer promotions?

These discounts are retailer promotions responding to Apple’s announced price increases. They are not permanent and may change once prices are officially adjusted.

Source: The Verge