TL;DR
Get the latest gadgets delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Meta says its One Step Ahead anti-scam education campaign has reached more than 303 million people in 18 Asia-Pacific countries since May 2026. The campaign was developed with more than 25 local safety organizations, government agencies and law enforcement bodies, and directs people to account security tools and local reporting resources.
Meta says its One Step Ahead anti-scam campaign has reached more than 303 million people across 18 Asia-Pacific countries since launching in May 2026. Developed with more than 25 local safety organizations, government agencies and law enforcement bodies, the effort promotes account security measures and connects people with local scam reporting and support resources.
Meta reported that campaign content on Facebook and Instagram generated more than 1.3 billion impressions and over 1.2 million link clicks. Those figures describe exposure and clicks; Meta did not report how many people changed account settings, avoided fraud or reported a scam as a result. The company described the campaign as one of its largest online safety education efforts in the region.
The campaign promotes security features across Meta services. These include two-factor authentication, passkeys, Facebook’s Security Checkup and Privacy Checkup, and WhatsApp features such as Linked Device Warning and group privacy settings. Meta says the tools can help users strengthen account access, review privacy controls and manage who can add them to groups.
A component called Know Your Local Resources reached more than 27.4 million people in 14 markets, according to Meta. It directs people to organizations in their country for reporting tools and support. The named partners include Australia’s Scamwatch, India’s National Cyber Crime Reporting Portal, Singapore Police Force and National Crime Prevention Council, and Japan’s National Police Agency, among others.
Local Scam Help Reaches More Users
The campaign combines advice about platform security settings with links to country-specific reporting and support services. That matters because people who suspect a scam may need to know where to report it, while account protections can reduce some routes scammers use to gain access. The partnership model also brings public agencies and safety groups into the distribution of guidance on platforms used across the region.
However, the reported reach and engagement figures do not establish that the campaign reduced scam losses or prevented account takeovers. Meta has published impression and click totals, but no outcome measure such as reports filed, money recovered, or a change in the rate of successful scams. The numbers show the scale of distribution, rather than the campaign’s measured effect on fraud.
Top picks for "meta partner government"
As an affiliate, we earn on qualifying purchases.
Partners Across 18 Markets
Meta says the campaign was designed with more than 25 local partners and organized around three principles: advice should be practical, easy to act on and delivered by a source people trust. Its partners vary by market and include government departments, police units, regulators, nonprofit safety organizations and private-sector groups.
The list supplied by Meta includes Australia’s Scamwatch, operated by the Australian Competition and Consumer Commission; Bangladesh’s telecom regulator; Hong Kong’s Anti-Deception Coordination Centre and Cyber Defender; Indonesia’s government agencies, police cybercrime directorate and Indonesia Anti-Scam Centre; and New Zealand’s Netsafe. Other named partners include Pakistan’s telecommunications authority, agencies in the Philippines and Thailand, and Uzbekistan’s Ministry of Digital Technologies.
The campaign’s tools address different account risks. Two-factor authentication adds a login check, while passkeys use a device’s fingerprint, face or PIN for sign-in. Facebook’s Security Checkup and Privacy Checkup guide users through account and audience settings. WhatsApp’s Linked Device Warning is intended to alert users to certain suspicious login or linking activity, and group settings let users choose who may add them.
““Safety advice should be practical, easy to act on, and come from a source people trust.””
— Meta
Impact Beyond Views and Clicks
Meta has not disclosed whether the campaign led to fewer scams, reduced financial losses, more secure accounts or more reports to authorities. It also has not provided a breakdown of impressions and clicks by country, platform, campaign content or partner, or described how it measures whether users took the recommended steps. The reported figures are company-provided campaign metrics.
Meta says more locally tailored resources and partnerships are planned, but it has not identified which new tools, markets or organizations will be added, or given dates for those additions. The source material also does not specify how the 303 million reach figure was calculated or whether it represents unique individuals across platforms.
Campaign Continues Through 2026
Meta says One Step Ahead will continue throughout 2026, with new tools and locally tailored resources rolling out across Asia-Pacific and additional partnerships planned. The company directs users to its Scam Protection Center for information on protecting accounts. It has not announced a schedule for the next campaign materials or a date for a further progress report.
Key Questions
What is Meta’s One Step Ahead campaign?
It is an anti-scam education campaign on Facebook and Instagram that promotes account security measures and links people to local reporting and support resources in Asia-Pacific.
How many people has the campaign reached?
Meta says the campaign reached more than 303 million people in 18 countries since its May 2026 launch. It also reported over 1.3 billion impressions and more than 1.2 million link clicks.
Which organizations are involved?
Meta says more than 25 organizations and agencies helped design the campaign. Named partners include government bodies, law enforcement and safety organizations such as Australia’s Scamwatch, India’s National Cyber Crime Reporting Portal and New Zealand’s Netsafe.
Does the campaign show that scams have decreased?
No such result is reported in Meta’s figures. The company shared reach, impression and click totals, but did not provide evidence that the campaign reduced scam incidents or financial losses.
What happens next?
Meta says the campaign will run through the rest of 2026, with new tools, locally tailored resources and more partnerships planned. It has not announced specific dates or named future additions.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
