Searching for the best OLED TV deals this Black Friday? The 2026 lineup offers impressive options, with the Samsung 65-Inch S90F standing out as the overall top pick thanks to its powerful AI processing and smooth motion. The LG evo C6 Series provides excellent picture quality at a slightly lower price, making it a strong contender for value shoppers. Meanwhile, Sony’s A90K remains a premium choice for those prioritizing cinematic experience and color accuracy. Buyers face tradeoffs between size, features, and budget, making it important to understand what each model offers. Keep reading for a detailed breakdown of these top deals and how to choose the best OLED TV for your needs.
Open a free Amazon Business account
Business pricing, bulk buying and tax-exempt orders.
Create a free accountAs an affiliate, we earn on qualifying purchases.
Complete the kit
Key Takeaways
- The Samsung S90F’s AI processor and fast refresh rate make it ideal for sports and gaming enthusiasts.
- LG’s evo series balances high picture quality with more accessible pricing, appealing to value-conscious buyers.
- Premium models like Sony A90K excel in color accuracy and cinematic quality but come at a higher price point.
- Size options vary widely, with 48-inch models suited for smaller spaces and 77-inch screens for dedicated home theaters.
- Feature sets such as Dolby Atmos and advanced processing are key differentiators for premium models.
| oled tv deals black friday | Resolution | Processor | Screen Size | HDR |
|---|---|---|---|---|
| Samsung 65-Inch Class OLED S90 | 4K | NQ4 AI Gen3 | 65 inches | HDR+ |
| Samsung 77-Inch Class S90H Ser | 4K | — | 77 inches | — |
| LG 65-Inch Class OLED evo AI 4 | 4K | Alpha 11 AI | 65 inches | Dolby Vision, HDR10 |
| LG 48-Inch Class OLED evo AI 4 | 4K UHD | Alpha 11 AI | 48 inches | Dolby Vision, HDR10 |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | Cognitive XR | 48 inches | — |
| LG 42-Inch Class OLED evo AI 4 | 4K | α9 AI Processor Gen8 | 42 inches | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo AI 4 | 4K | α9 AI Processor Gen8 | 65 inches | Dolby Vision, HDR10 |
| LG 65-Inch Class OLED evo G5 S | 4K | Alpha 11 AI Processor Gen 2 | — | Dolby Vision, HDR10 |
| Samsung 77-Inch Class OLED S84 | 4K | NQ4 AI Gen2 | 77 inches | OLED HDR |
| LG 65-Inch Class OLED AI 4K B6 | 4K | A8 AI Processor 4K Gen3 | — | Dolby Vision, HDR10 |
More Details on Our Top Picks
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator 144Hz, Alexa Built-in
This Samsung S90F stands out for its combination of vibrant picture quality and smooth motion, especially suited for gaming and sports fans. Its 144Hz refresh rate and AI-powered upscaling deliver sharp, fluid visuals that surpass many competitors like LG’s C6 series, which emphasizes picture quality but offers fewer gaming enhancements. The built-in Alexa simplifies smart home control, adding convenience. However, the premium price and variable upscaling performance depending on source content mean it isn’t the best choice for budget-conscious buyers or those with limited source quality. Compared to LG’s C6 series, the Samsung excels in motion handling but may fall short in overall picture processing finesse.
Pros:- Exceptional picture with AI upscaling and HDR+ contrast
- Smooth motion at 144Hz ideal for fast-paced content
- Built-in Alexa for seamless smart home integration
- Vivid colors and deep contrast
Cons:- Premium price point may be prohibitive for some
- Upscaling quality varies depending on source content
Best for: Gamers and sports enthusiasts seeking a bright, smooth, and feature-rich OLED TV.
Not ideal for: Budget buyers or viewers primarily interested in basic TV functions without high refresh rates.
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:HDR+
- Refresh Rate:144Hz
- Smart Features:Alexa Built-in
Our verdict“This TV offers a highly capable all-around experience, especially for those prioritizing fast motion and smart features, despite its higher cost.”
Samsung 77-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
This 77-inch S90H offers a stunning OLED display with HDR+ and glare-free technology, making it ideal for spacious living rooms. Its advanced AI processing and gaming features like low latency and tear-free gameplay make it a strong contender for gamers who want size and performance. While it surpasses smaller models like the LG C6 in sheer scale and immersive experience, the extensive feature set comes at a high price and can involve a complex setup. Compared to smaller OLEDs, this TV prioritizes size and gaming prowess but may overwhelm less tech-savvy users.
Pros:- Huge 77-inch OLED display with HDR+ and glare-free tech
- Excellent gaming features with low latency and tear-free gameplay
- AI-enhanced picture and sound for immersive viewing
- Effective motion enhancement and HDR remastering
Cons:- High price reflecting its size and features
- Setup complexity may deter non-technical users
Best for: Homeowners with large living spaces who want a giant, high-performance OLED TV for gaming and entertainment.
Not ideal for: Small room setups or buyers seeking a simple, plug-and-play TV experience.
- Screen Size:77 inches
- Resolution:4K
- Features:HDR+, Glare Free, Gaming Pack
- AI Processing:Yes
- Gaming Capabilities:Low latency, tear-free
Our verdict“This model is perfect for those who want a large, immersive OLED experience and are ready to invest in premium features.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos & Vision
The LG OLED evo C6 Series excels in delivering rich, cinematic visuals with over 8.3 million self-lit pixels and Dolby Vision support. Its Alpha 11 AI Processor personalizes picture and sound, making it ideal for cinephiles who want deep blacks and vivid colors. Compared to Samsung’s S90F, which emphasizes motion and gaming, the LG focuses on picture quality and cinematic immersion. The premium price and complex feature set may be overwhelming for casual viewers or those new to smart TVs. For viewers prioritizing picture quality and cinematic experience over fast motion, LG’s C6 is a compelling choice.
Pros:- Exceptional contrast with self-lit OLED pixels
- Supports Dolby Vision and Dolby Atmos for immersive visuals and audio
- Personalized visuals with AI processing
- Smart platform with extensive streaming options
Cons:- Higher price point may limit budget-conscious buyers
- Setup can be complex for some users
Best for: Movie lovers and home theater enthusiasts seeking superior picture quality and cinematic features.
Not ideal for: Casual viewers or gamers who need ultra-fast refresh rates and gaming-specific enhancements.
- Screen Size:65 inches
- Resolution:4K
- Processor:Alpha 11 AI
- HDR:Dolby Vision, HDR10
- Audio:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“This LG OLED is best suited for those who prioritize cinematic picture quality and immersive sound over gaming features.”
LG 48-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 48-inch offers stunning contrast and vibrant colors in a compact form factor, perfect for smaller rooms or secondary setups. Its 120Hz native refresh rate and 165Hz VRR make it a strong choice for gamers wanting high responsiveness. Its AI processor enhances both picture and sound, rivaling larger OLEDs like the Samsung 65-inch S90F but in a smaller footprint. The main tradeoff is the limited size, which might not satisfy those seeking a larger cinematic display. Compared to larger models, this TV is ideal for space-conscious users who still want premium gaming and picture quality.
Pros:- Exceptional contrast and vibrant colors in a compact size
- Fast response time and high VRR for gaming
- Supports Dolby Vision and Dolby Atmos for immersive content
- AI-enhanced picture and sound
Cons:- Limited size may not satisfy viewers wanting a larger display
- Premium price for a smaller screen
Best for: Gamers and entertainment lovers with limited space needing high-performance OLED in a smaller size.
Not ideal for: Large room users or those wanting a bigger, more cinematic viewing experience.
- Screen Size:48 inches
- Resolution:4K UHD
- Processor:Alpha 11 AI
- HDR:Dolby Vision, HDR10
- Refresh Rate:120Hz
Our verdict“This OLED is a top choice for space-limited homes or gaming setups seeking premium performance in a smaller package.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR 48-inch OLED excels in delivering cinematic quality with deep blacks and vibrant colors, enhanced by its Cognitive Processor XR. Its Google TV platform provides extensive streaming options and easy interface, making it ideal for those seeking a high-end, compact OLED with smart capabilities. While it is more expensive than many smaller OLEDs like the LG C6, it offers Sony’s renowned picture processing and immersive audio with Dolby Atmos. The main limitation lies in its size, which may not satisfy those wanting a larger screen, and the setup can be complex for non-technical users. This model is perfect for those who want a premium, space-efficient OLED with top-tier smart features and excellent picture quality.
Pros:- Outstanding OLED picture with deep blacks and vibrant colors
- Cognitive Processor XR enhances picture and sound
- Smart Google TV platform with vast streaming options
- Supports Dolby Atmos and HDMI 2.1 gaming features
Cons:- Higher price compared to other 48-inch OLEDs
- Setup may be complex for casual users
Best for: Homeowners with limited space who desire a premium, feature-rich OLED for movies and gaming.
Not ideal for: Users seeking a larger screen or those on a tight budget due to its high price point.
- Screen Size:48 inches
- Resolution:4K HDR
- Processor:Cognitive XR
- HDR Support:HDR, Dolby Vision
- Smart Platform:Google TV
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR
Our verdict“This Sony OLED offers a compact yet luxurious experience for those prioritizing premium picture and smart features in a small size.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This 42-inch model excels in delivering vivid 4K visuals with OLED technology, making it ideal for smaller spaces or secondary rooms where size matters. Compared to larger models like the 65-inch LG C5 or G5 Series, it sacrifices some immersion but gains in versatility and placement options. Its advanced gaming features, including 144Hz refresh rate and G-SYNC support, make it well-suited for gamers who want a smaller yet high-performance screen. The AI-enhanced picture and sound support Dolby Vision and Atmos, but the smaller size limits cinematic immersion and may not satisfy those seeking a true home theater experience. The premium price might be a stretch for budget-conscious buyers, and its complex features could be overwhelming for casual users.
Pros:- Compact size fits well in small rooms or desks
- Vivid 4K OLED picture with perfect black levels
- Excellent gaming features like 144Hz and adaptive sync
- Supports Dolby Vision and Atmos for enhanced content
Cons:- Higher price for its size compared to budget options
- Limited screen real estate reduces cinematic impact
- Complex features may pose a learning curve
Best for: Buyers seeking a high-quality, space-saving OLED for gaming or secondary viewing areas
Not ideal for: Those wanting a large, immersive home theater setup or primarily watching movies
- Screen Size:42 inches
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:144Hz, G-SYNC, AMD FreeSync, VRR
- HDMI Ports:4 HDMI 2.1
- Smart Platform:webOS 25
Our verdict“This model is best for users who want a premium OLED in a compact form factor with gaming and streaming capabilities.”
LG 65-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This 65-inch OLED offers stunning picture quality with perfect blacks, vibrant colors, and AI upscaling, positioning it as a top choice for serious home theater enthusiasts. It surpasses smaller models like the 42-inch C5 by providing a more immersive viewing experience, especially suited for living rooms or dedicated home cinemas. Its advanced gaming features, including a 0.1ms response time and 144Hz VRR, appeal to gamers seeking high performance on a larger screen. The sleek Art Gallery mode allows displaying artwork when not in use, adding a decorative touch. However, the premium price can be prohibitive, and the setup may be complex due to numerous features and options. Internet reliance for streaming and some features may also be a concern for less tech-savvy users.
Pros:- Exceptional 4K picture quality with vibrant colors
- Immersive experience with Dolby Vision and Atmos
- Advanced gaming features like high refresh rate and low response time
- Elegant design with Art Gallery mode
Cons:- High price point may limit accessibility
- Setup complexity could be daunting for novices
- Requires consistent internet for full smart features
Best for: Home theater lovers wanting a large, vibrant OLED with gaming and artistic display capabilities
Not ideal for: Buyers with limited space or those seeking a budget-friendly option
- Screen Size:65 inches
- Resolution:4K
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:0.1ms response, 144Hz VRR, G-Sync
- Inputs:4 HDMI 2.1
- Additional Features:Art Gallery mode, Brightness Booster
Our verdict“This TV is perfect for those who want a large, cinematic OLED with gaming and artistic display features, despite its premium cost.”
LG 65-Inch Class OLED evo G5 Series 4K Smart TV with AI Upscaling and Dolby Atmos
The LG OLED evo G5 Series emphasizes high brightness with Brightness Booster Max, making it well-suited for well-lit rooms. Its 65-inch size balances cinematic experience with adaptability for various spaces. Compared to the C5 Series, it offers better glare management and higher brightness, ensuring vivid images even during daytime viewing. Its AI-powered processing enhances picture and sound quality, and the 120Hz refresh rate combined with gaming features like G-Sync and VRR makes it a versatile choice for gamers. The wall-mountable design and 5-year panel warranty add to its appeal. The main drawbacks are its premium price and a slightly steeper learning curve due to its advanced features, which may be unnecessary for casual viewers or small spaces.
Pros:- High brightness with Brightness Booster Max for daytime viewing
- Vivid OLED picture with perfect blacks
- Advanced AI processing for optimal picture and sound
- Excellent gaming features with low latency and VRR
Cons:- Premium price may be a barrier
- Complex features might require a learning curve
- Wall mounting could add installation cost
Best for: Buyers needing a bright, high-performance OLED suitable for rooms with lots of ambient light
Not ideal for: Those with limited budgets or seeking simple plug-and-play setups
- Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen 2
- Brightness:Up to 45% brighter
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:120Hz, G-Sync, FreeSync
Our verdict“Ideal for users who want a bright, detailed OLED for bright rooms, with gaming and AI-enhanced picture quality.”
Samsung 77-Inch Class OLED S84F Series Smart TV (2025 Model, 77S84F)
This 77-inch OLED Samsung model stands out for its massive, cinematic screen and AI-enhanced processing, making it perfect for a dedicated home theater. Its 120Hz refresh rate and multi-dimensional sound ensure smooth motion and immersive audio, ideal for sports, movies, and gaming. Compared to smaller OLEDs like the LG 65-inch models, it offers a truly commanding visual presence. The sleek wave-inspired design adds aesthetic appeal, but the large size demands ample space and can be costly. The requirement of a Samsung account for full smart features and dependency on internet connectivity might be inconvenient for some users. While picture quality is excellent, some content sources may not fully leverage the OLED’s capabilities without proper settings or external devices.
Pros:- Vivid 4K picture with AI enhancement
- Ultra-smooth 120Hz motion suitable for sports and gaming
- Immersive multi-dimensional sound
- Large size creates a dramatic viewing experience
Cons:- Requires significant space and budget
- Full smart features need a Samsung account
- Content quality varies depending on source
Best for: Those seeking a large, cinematic OLED for a dedicated media room or home theater
Not ideal for: Smaller spaces or buyers on a tight budget due to its size and cost
- Screen Size:77 inches
- Series:S84F
- Model Year:2025
- Processor:NQ4 AI Gen2
- Resolution:4K
- HDR:OLED HDR
- Refresh Rate:120Hz
- Sound:Multi-dimensional surround
Our verdict“This TV is best for those who want a giant, immersive OLED experience for a dedicated media space despite its size and cost.”
LG 65-Inch Class OLED AI 4K B6 Series Smart TV with Dolby Atmos and Dolby Vision
This 65-inch LG OLED B6 Series combines excellent picture quality and smart features at a more accessible price point compared to the C5 and G5 series. It provides deep blacks, vibrant colors, and supports Dolby Vision and Atmos for cinematic viewing. Its gaming features, including 120Hz refresh rate and VRR, rival higher-end models, making it a strong choice for gamers. Compared to the more feature-rich G5 or C5 Series, it may lack some brightness and advanced AI processing, but for budget-conscious buyers, it offers a compelling balance of performance and affordability. The large size may not suit smaller rooms, and its feature set might feel limited for those seeking ultra-premium options.
Pros:- Excellent picture quality with deep blacks and vibrant colors
- Supports Dolby Vision and Atmos for cinematic content
- Good gaming features like 120Hz and VRR
- More affordable compared to higher-tier models
Cons:- Less bright than G5 or C5 series
- Fewer AI enhancements and premium features
- Large size may not fit smaller rooms
Best for: Budget-conscious buyers wanting a premium OLED experience with gaming and streaming
Not ideal for: Small spaces or those seeking the highest brightness and AI features
- Size:65 inches
- Display Technology:OLED
- Resolution:4K
- Processor:A8 AI Processor 4K Gen3
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Refresh Rate:120Hz
- Inputs:4 HDMI 2.1
Our verdict“This model offers a solid OLED experience for budget-minded buyers looking for high performance without the top-tier price.”
How We Picked
To determine the best OLED TV deals for Black Friday, I evaluated each model based on performance, display quality, additional features, and value. I prioritized brands with proven reputations for picture accuracy and smart TV functionality, ensuring the selections cater to a range of budgets and use cases. The ranking reflects a balance of core performance factors and consumer appeal, highlighting models that offer the most bang for the buck during Black Friday sales. Tradeoffs such as size, processing power, and price were considered to present options suited for different buyer priorities.| oled tv deals black friday | HDR | Sound |
|---|---|---|
| Samsung 65-Inch Class OLED S90 | HDR+ | — |
| Samsung 77-Inch Class S90H Ser | — | — |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | — |
| LG 48-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | — |
| Sony 48 Inch A90K BRAVIA XR 4K | — | — |
| LG 42-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | Dolby Atmos |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | Dolby Atmos |
| LG 65-Inch Class OLED evo G5 S | Dolby Vision, HDR10 | Dolby Atmos |
| Samsung 77-Inch Class OLED S84 | OLED HDR | Multi-dimensional surround |
| LG 65-Inch Class OLED AI 4K B6 | Dolby Vision, HDR10 | Dolby Atmos |
Factors to Consider When Choosing Oled Tv Deals Black Friday
Choosing an OLED TV during Black Friday sales involves more than just spotting discounts. Key factors like size, picture quality, and smart features influence how well a TV fits your space and viewing habits. Understanding these elements helps avoid overspending on features you don’t need or missing out on critical performance benefits. Below are the main considerations to keep in mind for a successful purchase.Size and Room Compatibility
Size is often the most visible factor, but it’s also one of the most overlooked. A larger screen can enhance immersion, especially for dedicated home theaters, but may overwhelm smaller rooms. Conversely, smaller OLEDs are perfect for bedrooms or compact living spaces. Measure your space carefully and consider viewing distance to choose a size that provides a balanced viewing experience without causing eye strain or clutter.
Picture Quality and Processing
OLED technology inherently offers superior contrast and true blacks, but differences in processing can impact overall quality. Features like AI upscaling, HDR support, and color accuracy are worth considering, especially if you watch a lot of movies or play games. Premium models tend to have more sophisticated processing, which can translate into richer images but also higher prices. Decide how much picture quality matters relative to your budget.
Smart TV Features and Ecosystem
Smart features vary widely. Some models offer built-in voice assistants like Alexa or Google Assistant, while others focus on seamless app integration and gaming modes. Consider the smart platform each brand uses—LG’s webOS, Samsung’s Tizen, or Google TV—based on your preferred apps and ecosystem compatibility. A more robust smart platform can enhance your overall experience but may come with a learning curve or additional costs.
Price and Value
Black Friday is ideal for scoring significant discounts, but the best deal for you depends on your priorities. High-end models come with advanced features and better processing, but may be overkill if you’re seeking a simple TV. Conversely, mid-range models often hit the sweet spot between affordability and performance. Avoid paying extra for features you won’t use, but be willing to invest in a higher-tier model if picture quality and longevity are priorities.
Additional Features and Future-Proofing
Features like HDMI 2.1, gaming modes, and Dolby Atmos can future-proof your setup, especially if you plan to upgrade other components or enjoy gaming. Check for compatibility with current devices and consider whether extra features align with your entertainment habits. Remember, some features may be more beneficial in the long run, justifying a slightly higher price during Black Friday sales.
Frequently Asked Questions
How do OLED TVs compare to QLED or LED models during Black Friday sales?
OLED TVs typically offer superior contrast, deeper blacks, and more vibrant colors compared to QLED or LED models, making them ideal for cinematic experiences. During Black Friday, OLEDs often see discounts that make their premium features more accessible. However, QLEDs can sometimes be brighter and more suitable for well-lit rooms, with prices often more competitive. Your choice depends on your viewing environment and preference for picture quality versus brightness.
Are there size limitations I should consider during Black Friday deals?
Yes, size availability can vary significantly during Black Friday sales, with popular models often selling out quickly. Smaller sizes like 48 or 55 inches are common and fit well in most rooms, while larger 65 or 77-inch models are better suited for dedicated home theaters. Measure your space carefully and consider your seating distance to avoid purchasing a screen that’s either too small or overwhelming your room.
Should I prioritize higher refresh rates or HDR support during Black Friday?
Higher refresh rates, like 120Hz, are beneficial for gaming and fast-paced content, providing smoother motion. HDR support enhances picture contrast and color for movies and TV shows. If you primarily watch movies and TV series, HDR features will likely make a bigger difference. For gamers, a higher refresh rate is worth paying attention to, but balance it with other features to get the best overall experience.
Is it worth paying extra for premium smart features during Black Friday?
Premium smart features can enhance your overall experience, especially if you use your TV for streaming and gaming. Features like voice assistants, advanced app stores, and better user interfaces add convenience and long-term value. However, if your focus is purely on picture quality and basic streaming, you might save by choosing a more affordable model with essential smart capabilities. Consider your usage habits to decide whether the extra features justify the cost.
How important is longevity and warranty when buying an OLED TV during Black Friday?
Longevity and warranty are vital, especially since OLED panels can degrade over time. Look for models with good build quality and manufacturer warranties that cover potential issues like burn-in or display failure. Black Friday deals often come with extended warranties or service packages, which can provide peace of mind. Investing in a reputable brand with a solid warranty can save money and frustration in the long run.
Conclusion
For general home use and the best overall experience, the Samsung 65-Inch S90F offers a compelling mix of features, performance, and value during Black Friday sales. If you’re seeking the best balance of quality and affordability, the LG evo C6 Series provides excellent picture quality without breaking the bank. For those prioritizing cinematic clarity and color accuracy, the Sony A90K remains a premium choice. Beginners or smaller spaces will benefit from more compact models like the LG 48-inch, while dedicated home theater enthusiasts should consider larger sizes. Tailor your choice based on your room size, budget, and entertainment priorities to get the most from these Black Friday deals.
As an affiliate, we earn on qualifying purchases.Fall Picks
fall essentials
